Radio advertising that means business!
Radio isn’t the first place to look for advertising, but more often than not, it’s the last place to go, but why?
Easy! Becasue radio advertising is effective! …and with Happy Hits Radio, you could give it a spin without breaking the bank.
Firstly, why Happy Hits? Who are we? Well, we’re the UK’s original 00’s Radio Station, the first Ten’s Station, and growing! Happy Hits Radio 90’s, Happy Hits Radio Dance, Happy Hits Radio Rock & Happy Hits Radio 80’s laucnhed in 2023, by popular demand based on listener feedback – why is this important to your advertising choices? Simple, it means we understand our audience and can help you target your customers.
To start advertising, simply email [email protected] and we can start a conversation. We offer advertising across our brand, including Happy Hits Radio 00’s, Happy Hits Radio 90’s, Happy Hits Radio 80’s, Happy Hits Radio Ten’s, Happy Hits Radio Dance & Happy Hits Radio Rock.
Happy Hits Radio 00’s
Playing popular Pop, Rock, R&B, and Hip-Hop from the 2000’s decade with music between 2000-2009.
Happy Hits Radio 00’s is our most popular brand with audiences around 400 new listeners per week with a 82.3% retention rate, in other words, listeners that stay loyal.
Happy Hits Radio 00’s is aimed at an audience between the ages of 24 – 45 but is open to everyone. The broad mix is the biggest attraction and the station only has 1 competitor in the UK, Heart 00’s. The growth of the station is good and is expected to grow in audience by 3% (approx) per quarter in reach this year.
Happy Hits Radio Ten’s
Playing popular Pop, R&B, and Hip-Hop from the 2010’s decade with music between 2010-2019.
Happy Hits Radio Ten’s is our newest brand with audiences around 102 new listeners per week with a 75.1% retention rate, which means that percentage of listeners regularly return to the radio station.
Happy Hits Radio Ten’s is aimed at an audience between the ages of 19 – 35 but is open to everyone. The broad mix is the biggest attraction and the station has no competitors in the UK. The growth of the station is consistent but not as popular as older music stations, this is a result of the two main contributing factors for the station’s demographic, firstly, age: the radio station is brand new and is still gaining traction in the market, second, the audience habits, the target demographic are more familar with non-radio music platforms such as music streaming services. Despite this, the increasing costs of these platforms to the consumer is driving audiences to alternatives, to most of the demographic, radio is new, and this new station has the advantage of no competition, so perfect for advertisng to a younger demographic for a more targeted advertising campaign.
This brand is expected to grow in audience by 8.1% (approx) per quarter in reach this year.
Happy Hits Radio 90’s
Happy Hits Radio 90’s is a nastalgic channel created by our audience.
Consumer demand is still what continues to dominate all industries, and radio is no exception. Happy Hits Radio 90’s is the UK’s most wanted 90’s station.
Performing strong against a saturated market for this decade, Happy Hits Radio 90’s is a firm favroute with our audiences with 60% of adults surveyed saying they like mixing consumption of this channel with Happy Hits Radio 00’s.
Happy Hits Radio Dance
Happy Hits Radio Dance is the UK’s newest Dance station.
The Dance station concept feels familiar with the genre being well reperesented in the UK, so how does Happy Hits Radio Dance set aside from the crowd? Simply put, across the brand, we take pride in running a wide and varied playlist, with what we play from the genre more engaging for our audience.
The demographic for Dance is our youngest from the brand, appelling for ages 15-45. Our dance output is notablly our most popular, taking a trending 61% audience share at the market “peak dance share” of Friday and Saturday evenings.
The growth of this station is expected to expand by 10% by the end of Q1 2024.
Happy Hits Radio Rock
Happy Hits Radio Rock is the new place for fans to enjoy an accessible “all-rounder” to the world of rock. Promising not to be too heavy for everyday listening.
New to the Happy Hits family, Happy Hits Rock was a successful app-only exclusive in the summer of 2023 and is now a firm part of the Happy Hits offering reaching around 200 people a week.
Happy Hits Radio 80’s
Happy Hits Radio 80’s is a great addition to the Happy Hits family, intorduced following feedback after the successful launch of Happy Hits Radio 90’s.
This station is too new for an average figure, but has proved an instant hit with our audience.